New Arrivals

Designed, created, and individually hand-painted, this Ulua ornament is 100% made in Hawaii!  The ABS resin body, while not indestructible, is stur...

BUBBA’s name has been synonymous with knives since the brand’s inception. Renowned for crafting high-quality knives for fish cleaning, the brand no...

Premium Tultex 80% Cotton 20% Polyester Zip-Up Pocket Hoodie heat pressed with your choice of our original designs.  Hoodies are true to size and f...

Description The Ugly Stik® Elite series just got better, featuring 35% more graphite than Ugly Stik® GX2™ for a lighter weight rod, while mainta...

New to the HammerBombs lineup is our Wireless model. This is not our finished product; we made these as a way to test out our new production molds....

Stainless Steel  Base: 1 1/2in Height: 1 7/8in

Surface Seducer - Howitzer Baitfish Popper Head Kona BGC 1/0 Hook 3 1/2in Total Length

New from PumpBox HI. This compact aerator provides steady aeration for hours to keep your bait fish lively.  It uses popular red-and-black-branded ...

The PENN® Pursuit® V Travel spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, sur...

Our original Made in Hawaii Ulua design on a Hanes 100% Cotton short-sleeve t-shirt.

Our original HammerBombs design on a Hanes 100% Cotton short-sleeve t-shirt.

Our original Tako Slide design on a Hanes 100% Cotton short-sleeve t-shirt.

Our original Camo Tako design on a 100% Cotton short-sleeve t-shirt.

Our original Retro Ulua design on a Hanes 100% Cotton short-sleeve t-shirt.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Stainless steel blade is fl...

Super-sharp, super-tough ceramic blade is lightweight, non-porous and incredibly corrosion resistant. Molded soft grip handle for ultimate comfort....

Secure your fishing rod with confidence using this locally made 12in rock spike. Crafted from heavy-duty steel with a protective matte black finish...