New Arrivals

2 limited edition colorways for the Okuma Hawaiian Custom B series Whipping Rod: Pink and Sky Blue. The new model B Hawaiian Custom Whipping rods b...

2 limited edition colorways for the Okuma Hawaiian Custom B series Menpachi Rod: Pink and Sky Blue. The new model B Hawaiian Custom Menpachi rods b...

TICA’s Libra SMHA rods take sensitivity, handling, and performance to a whole new level. With exquisite cosmetic DNA double-helix thread designs, t...

The new model B Hawaiian Custom Whipping rods by Okuma are up to 18% lighter than the preceding model A's while retaining the same great lengths, a...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

The Daiwa Acculite Rods are designed for salmon and steelhead fishing techniques. Features: IM-6 Graphite Construction Aluminum Oxide Guides Stain...

The PENN® Prevail® III surf rods are now improved, offering graphite composite rods to provide strength, versatility, and performance. One-piece st...