New Arrivals

Whether you're making Pig Tail or One-Way Slides, these 1/4lb Spools of Stainless Steel wire are the most popular amongst Hawaii's Ulua Anglers.LC2...

The PENN® Prevail® III surf rods are now improved, offering graphite composite rods to provide strength, versatility, and performance. One-piece st...

Our new design to celebrate that feeling when you catch the first Ulua of the night or weekend, but have your sights set on more.  Shirts are Next ...

Discover the all new Ceana series by Major Craft, designed to elevate your fishing experience! All Ceana spinning rods are fast action for precisio...

Discover the all-new Ceana series by Major Craft, designed to elevate your fishing experience! All Ceana spinning rods are fast action while all sp...

3X Strong hooks, similar sizes and quality of the major brand hooks without the major brand prices. We brought in the best selling sizes that pair ...

Da Masquerade Fly Poppers (DMFP) is a unique and customizable fly popper mask with a flat-face known as "The Banger Fly". The mask-hence Da Masquer...

Zuddy's Leg Puller makes it easy to pull rubber legs or threading through foam, plastic, or other soft materials. Also tough enough to stitch toget...

Take our best-selling Fenix HM65R and give it some more juice with a lot more features. That’s what we’ve achieved with the Fenix HM75R Rechargeabl...

Description Keeping bait fresh is the key to a successful day of fishing. With aerators to meet a variety of needs, Frabill is the expert in Aerati...

Angled 18in Stainless Steel Dirt/Rock SpikesDesigned to be pounded into hard dirt or into cracks where regular sandspikes or rock spikes aren't wor...

Rig and securely hold up to 4 Poles at the spot with this Stainless Steel Rigging Station by Blind Mullet Fabrications.  Designed for fishing on th...

These medium game one-way slides are designed for sliding bait on 30 to 50lb monofilament line and can be paired with 60 to 80lb monofilament or fl...

Multipurpose spinning / casting double foot guide set for lure, surf, carp, etc. Deep Pressed Frame Bead Frame Structure Corrosion Control stainle...

4 pack of Makai Flyz Glow Worms. Tied on a size 11 Maruto MZ Gold hook. Designed for halalu and akule, but will also work great for menpachi and aw...

Shimano's redesign of the flagship Talica A sets the industry benchmark again for 2-speed lever drag reels with ultra-smooth reeling and powerful d...

Ever want to try a floating wood popper but didn't have a plugging rod to toss bombs?  These mini wood poppers are perfect for your whipping rods t...

Multipurpose guide for Lure, Surf, Carp, etc. Deep Pressed Frame Bead Frame Structure Corrosion Control stainless frame Stepped Foot for both side...

The all-new Plano Edge Stowaway series is the greatest tackle storage solution no one saw coming. Featuring an innovative labeling system with pre-...

Da Hi-Bredz Fly is a unique and customizable fly that allows you to use your favorite 3-1/4in soft plastic grubs. Personalize it's look and in-wate...

The Reef Tourer Youth Mask & Snorkel Set is designed for kids aged 4 to 9. The mask and snorkel are made from high-quality silicone and food-gr...

Perfect for most whipping rods with a 1/2 to 3/4oz lure rating, these lures come stock with strong size 4 trebles and stainless split rings. Walk t...

These casting pencil cast like a jig with a nice retreive.  They feature wire-through construction with sturdy trebles and split rings.Weight: 1.4o...

These casting minnows cast like jigs and feature a small lip that give it a wiggle on the retreive.  They feature wire-through construction with st...