New Arrivals

Synthetic flash material used in hundreds of patterns worldwide. Available in 43 colors, 15in strands.

Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead rod series offers an expansion of models tailored for a wi...

HFG - Hooked Pink Classic Snapback Trucker Hat One Size Fits All Snapback.

Take your fly fishing to the next level with Semperfli EggStatic material, designed specifically to match the natural life cycle of fish eggs. When...

HFG - Oio Crest MultiCam® Black Flatbill Snapback Our original Green Fish Design Embroidered patch heatpressed onto a Yupong  Hat

HFG - Grand Slam Silver Flat Bill Snapback Hat One Size Fits All Snapback.

HFG - JDM Ulua Red/White Flat Bill Snapback Trucker Hat Our original  JDM Ulua Design patch heatpressed onto a Yupong  Hat

Boom Dubbing from Semperfli is a specialist mix of up to 5 SemperSeal colors and 6 Semperfli Ice Dubbings, a part of the Boom Dubbing range. With 1...

Our Hoodies have returned and this time they're zip-up style!This Hoodie features a reflective Ulua Logo on a 50% USA cotton, 50% polyester Gildan ...

HFG - Pusshead Eel Light Multicam® Flatbill Snapback Hat One Size Fits All Snapback.

HFG - UNFKN Reel Black Flat Bill Snapback Hat Our original UNFKN Design patch heatpressed onto a Yupoong  Hat

HFG - Green Fish Embroidered MultiCam® Black Flatbill Snapback Our original Green Fish Design Embroidered patch heatpressed onto a Yupong  Hat

HFG Whip Sling - Shoulder Tackle Storage Bag Our Whip Sling is made of heavy-duty canvas and lined with water-resistant material that will keep you...

Whip Pack Light - Compact Fishing Waistpack The Whip Pack Light is a compact waistpack for those grab-and-go sessions with enough room for the tack...

Multipurpose use waxed nylon rigging floss. Wrapping skirts and tails to jig and lure heads Wrapping monofilament and dacron splices Wrapping and t...

HFG - Pusshead Puhi Charcoal/Black Flatbill Trucker Hat Our original PUHI patch heatpressed onto a Yupoong Trucker Hat. One Size Fits All Snapback.

HFG - Pusshead Puhi (Eel) Charcoal/Black Classic Trucker Hat Our original PUHI patch heatpressed onto a Yupoong Trucker Hat. One Size Fits All Snap...

The BKK MUTSU CIRCLE HEAVY-SS is a stronger version of the MUTSU CIRCLE MEDIUM developed for heavier offshore applications with both live baits and...

4in saltwater flies tied on an O'Doul 2/0 hook. Available in 4 colorways, DaWama, Opelu, Holu, and Akule.

Man O War Lures Sexy Shrimp 8 PackSmall profile shrimp profile with grub body and fluid tail.Overall length: 1.25"Body Length: 1.0"

This 8.8oz Aluminum One-Way fishing bell is designed for those who hike-in to spots where weight reduction is key.  Locally made, 2.75" with stainl...

1.5in Glow Flies 5 Pack 1 Each of Green, Blue, Pink, Orange, and White Perfect for menpachi, aweoweo, aholehole, and akule Can also be used on dama...

3 Pack - 2in Medium Game Saltwater Streamer FliesFly Length: 2inHook Size: #4 Stainless SteelWeight: 1.5g

The PENN® Wrath® II combo was engineered to be a versatile all-around combo at an affordable price. Wrath II combos feature EVA grips for fish figh...