New Arrivals

2 limited edition colorways for the Okuma Hawaiian Custom B series Whipping Rod: Pink and Sky Blue. The new model B Hawaiian Custom Whipping rods b...

2 limited edition colorways for the Okuma Hawaiian Custom B series Menpachi Rod: Pink and Sky Blue. The new model B Hawaiian Custom Menpachi rods b...

Redesigned for 2025, Okuma Hawaiian Custom Ulua Rods feature Stainless Steel Hilo Guides Graphite Reel Seats, Bell Holders and Stainless Steel Butt...

The new model B Hawaiian Custom Whipping rods by Okuma are up to 18% lighter than the preceding model A's while retaining the same great lengths, a...