New Arrivals

SemperFur is a hybrid material softer than craft fur with less underbody. SemperFur can be suitable for the longest streamers that could be used as...

Outstanding durability with ultra-soft, stretchable material. Size 8 (34mm) 15 pieces per pack

Designed for Hawaiian-style Ulua fishing. Made from a USA-made Toray carbon blank, exclusively manufactured to specs. High modulus graphite weave a...

Built for the Hawaiian Shoreline Whether you’re scaling lava rocks to reach your favorite honey hole or wading through the flats, the new Whip Pack...

Bring your rigs to life with the Marufuji Shirasu Fibers, a premium fly tying and rig building material designed by the Japanese terminal tackle ex...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in Yo-Zuri's private line factory in Fukuoka Japan.  Made with the fin...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...

The Tyrant is a low effort, long casting surface popper with huge impact and sound relative to its size and weight. Pre-rigged with 5X strong doubl...

This diving popper produces some serious smoke! Bring it to life with a light pop and soft sweep for a long dense bubble trail and a tight wobbling...

Don't be fooled by its size, this fearless little stickbait is built for heavy fishing first and foremost. Whether its casting at schools of rampag...

The Hero is a heavy duty casting minnow with a pronounced rolling action and deep rattle, primarily designed to target large pelagics from a distan...

Da Jigzter is a surf jig with a thin profile made for shoreline surf jigging. They are constructed with a one-piece stainless steel wire, front ass...

The PENN Fathom™ Electric is an innovative, first of its kind reel. Built on the legendary platform of the Fathom II Lever Drag reels, the PENN Fat...

The Chieftain is a long-casting, rear-weighted floating stickbait built for total control and relentless action. Armed with 5X tough double trebles...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...

Whether you’re trolling for marlin or whipping for papio, every local angler knows that the secret to a long day on the water isn't just the bait—i...

Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a f...

Dependable, versatile, and built to perform. The Nasci FD combines consistent casting and smooth retrieves with high-efficiency reeling, thanks to ...

All lures come rigged with split rings and 4x Treble Hooks 120SP SW Length- 120mm/4.7in Weight- 18g/0.63oz Dive Depth 1-1.8m/3.2-5.9ft Suspending ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

High performance casting rod blanks, built for distance casting. Saleen Hybrid Length: 13ft 10in (4.2m) Weight: 18.7oz Pieces: 2 (50/50 Split) Lin...

The Promar Ensenada Waist Tackle Bag is a versatile and durable waist pack designed to help you safely store and easily access your fishing gear. F...