New Arrivals

Surface Seducer - Howitzer Baitfish Popper Head Kona BGC 1/0 Hook 3 1/2in Total Length

New from PumpBox HI. This compact aerator provides steady aeration for hours to keep your bait fish lively.  It uses popular red-and-black-branded ...

The PENN® Pursuit® V Travel spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, sur...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Stainless steel blade is fl...

Super-sharp, super-tough ceramic blade is lightweight, non-porous and incredibly corrosion resistant. Molded soft grip handle for ultimate comfort....

Secure your fishing rod with confidence using this locally made 12in rock spike. Crafted from heavy-duty steel with a protective matte black finish...

Our precision-cut trolling lure wings are made locally in-house by the HFG Crew.  They feature 4 popular colors to use with a variety of trolling l...

ANDE Premium Monofilament is Ande's standard production monofilament and is perfect for the vast majority of anglers. It is a medium-soft monofilam...

The most recent design among the Plano family, the newly redesigned Waterproof StowAway® was made with anglers in mind. With the O-ring gasket f...

  Features Adjustable compartments with rigid pre-cut dividers for simple, quick box setup and adjustments. Rustricor™ corrosion resistan...

1.25in glow soft baits used for akule, menpachi, and aweoweo. 10pcs per pack

Description The PENN® Pursuit® V series was built with versatility and reliability at the forefront, with reel sizes for inshore, surf and boat...

Product Overview The upgraded Fenix HP25R V2.0 rechargeable headlamp is the new standard in high-performance rechargeable headlamps. Separately c...

Product Overview The Fenix HM71R Rechargeable Headlamp features a powerful spotlight with a maximum of 2700 lumens and a maximum beam distance of...

The Fenix HM23 V2.0 is an ultralight, AA-powered headlamp designed for outdoor enthusiasts and everyday users alike. It offers 300 lumens of ligh...

Tied on a Mustad Limerick size 2 hook with a glowing head and glow flash material. 5pc per pack 1 3/4in length

The PENN® Warfare II Star Drag Reel is designed to be an all-around versatile reel, offering reliable performance for various fishing techniques. C...