New Arrivals

Flexible soft plastic while still being durable to withstand multiple strikes. Perfect for casual and seasoned anglers. Glow colors can be used at ...

Lifelike design soft plastic to match the shape and swimming action of an aholehole. These go great with BKK Titan Diver or Owner Beast Hooks size ...

1in curly tail designed for opelu. Available in 5 colorways. 1-3/8in extended swim profile 20pc

Great for attaching accessories like pliers, scissors, knives, or other hand tools to your tackle bags. On one end, the magnet can comfortably resi...

Bare bones flies by Na Hulu Arts are an excellent choice for anglers looking for a more simple but effective fly. Available in 3 colorways. 3in fly...

These soft silicone glow beads are a great add-on to your night time fishing rigs or make great additions to your glow flies. 3mm-6mm - 20 pcs by w...

Kit includes washers and handle nuts. 75mm carbon fiber handle with 38mm Gold/Black aluminum knob. Fits Daiwa Seagate, Daiwa Sealine, Shimano Toriu...

These neoprene rod bags are made for 13ft 2pc Nitro ulua rods or any 2pc ulua or spinning rods up to 14ft in length. The soft neoprene protects you...

Generate a subtle rattle during the retrieve, which can help draw the attention of fish without alarming them by adding an extra sensory trigger, e...

Pro-Cure Super Gel is made from real whole fresh bait, then supercharged with powerful amino acids and bite stimulants. The ultimate scent for plug...

3mm & 4mm Magic Akule Beads 100pcsLegend has it that if you're running this bead on your Akule and Halalu rig, you don't need even run a softba...

We introduced this shirt during our Grand Opening Weekend to celebrate our Hometown of Ewa Beach.  We're bringing them back by popular demand.Shirt...

Fits Daiwa Seagate, Daiwa Sealine, Shimano Torium 30, and Shimano Trinidad 30 (Silver 2nd gen). Kit includes washers and handle nuts. Type B shaft ...

New multi-purpose lid fits most 5 gallon buckets and has a large opening for easy dip net access, cutting surface, and mounting tabs for tools, hoo...

HFG UNFKN Reflective UV Performance Hoodie  100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective Logo on Back &...

USB Bubbles runs on widely available USB power sources commonly found in cars, boats, and portable power banks. Less expensive to operate and eco f...

HFG Reflective Ulua UV Performance Shirt (Aqua Blue) 100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective Logo on ...

2 limited edition colorways for the Okuma Hawaiian Custom B series Whipping Rod: Pink and Sky Blue. The new model B Hawaiian Custom Whipping rods b...

2 limited edition colorways for the Okuma Hawaiian Custom B series Menpachi Rod: Pink and Sky Blue. The new model B Hawaiian Custom Menpachi rods b...

The Rechargeable Bubble Box features 4 speed air flow with pulse modes, and it can aerate up to 15 gallons of water with a quiet 50-51 decibel pump...

The ultimate protector of cork, U-40 Cork Seal takes only one coat to seal the cork’s surface and protect the cork’s natural look and grip.

Bubbles Top® Combo Universal 5 Gallon Lid with Bubble Box Aerator Fits most 5 gallon buckets (bucket not included) New multi-purpose lid has...

Bubble Box Livewell Kit Converts coolers to livewells; users choose their own cooler price point Make your own insulated livebait well Flexi...