New Arrivals

Four-pocket microfiber-lined double Ulua Pole bag by D&G Bags.  The microfiber lining provides a nice protective cushion for your set of UIua P...

Pacific Shore Fishing covers all aspects of shore-based fishing, from the use of the inexpensive handpole to shorecasting techniques for more sophi...

Our original 'Ō'io Bones (Bonefish) vinyl patch heat pressed onto a Yupoong Snapback Har.All hats are one-size-fits-all.  

20 hooks per pack Sizes 2 to 16 Made in Japan

Designed, created, and individually hand-painted, this Ulua ornament is 100% made in Hawaii!  The ABS resin body, while not indestructible, is stur...

BUBBA’s name has been synonymous with knives since the brand’s inception. Renowned for crafting high-quality knives for fish cleaning, the brand no...

Description The Ugly Stik® Elite series just got better, featuring 35% more graphite than Ugly Stik® GX2™ for a lighter weight rod, while mainta...

New to the HammerBombs lineup is our Wireless model. This is not our finished product; we made these as a way to test out our new production molds....

Stainless Steel  Base: 1 1/2in Height: 1 7/8in

Surface Seducer - Howitzer Baitfish Popper Head Kona BGC 1/0 Hook 3 1/2in Total Length

New from PumpBox HI. This compact aerator provides steady aeration for hours to keep your bait fish lively.  It uses popular red-and-black-branded ...

The PENN® Pursuit® V Travel spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, sur...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Stainless steel blade is fl...

Super-sharp, super-tough ceramic blade is lightweight, non-porous and incredibly corrosion resistant. Molded soft grip handle for ultimate comfort....

Secure your fishing rod with confidence using this locally made 12in rock spike. Crafted from heavy-duty steel with a protective matte black finish...