New Arrivals

CNSS-1072MH Hawai'i Shoreline Edition Length - 10ft 7in Power - Medium Heavy Action - Fast Line - 8 to 20lb Lure - 1/2oz to 2oz Guides - 9+1 (Fuji...

Locally-tied flies with 1/0 Live Bait Hooks

Silicone Glow-in-The-Dark Legs for Glow FliesEach bundle contains approximately 50, 5in strands that are 0.9mm wide by 0.5mm thick. Perfect for glo...

The open top ring of the this quick release sand spike allows anglers to quickly remove their rod and reel from it's holder and set the hook. The d...

Limited Run - April 7, 2026Back for a limited run!  Locally-made with great powder-coated metallic colors on 12in aluminum pipes, mounted on sturdy...

Product Overview The Fenix HM61R V3.0 is a versatile headlamp designed for work, camping, and everyday outdoor use. A solid upgrade over its pred...

Product Overview The Fenix HM55R Rechargeable Headlamp is the one light you can count on for anything—camping under the stars, working late on a ...

Product Overview The Fenix E06R PRO Flat Flashlight takes everything you want in an everyday carry flashlight and pushes it one step further. Its...

Product Overview The Fenix E05R Keychain Flashlight is a great flashlight to carry every day. Less than 3″ long and less than 1″ round, this flas...

The Marksman’s superior cast distance, ease of use, and versatility make this spinning metal a must-have in every angler’s tackle box. The unique f...

SpeedX is an extreme-performance, high-speed bearing and anti-corrosion lubricant designed to prevent rust on metal surfaces through Polar Bonding ...

Edgebrite is a highly reflective, flexible, and stretchable synthetic material used to create vibrant, glowing bodies, tails, and hot spots on nymp...

The Yo-Zuri Trolling Rabbit is a specialized surface splasher float designed to attract large offshore predators like Tuna and Mahi-Mahi. Its uniqu...

Heat Wave Visual offers current stylish designs with safety ratings.Each pair comes in a box with a polyester storage bag.Glasses are under warrant...

SemperFur is a hybrid material softer than craft fur with less underbody. SemperFur can be suitable for the longest streamers that could be used as...

Outstanding durability with ultra-soft, stretchable material. Size 8 (34mm) 15 pieces per pack

Designed for Hawaiian-style Ulua fishing. Made from a USA-made Toray carbon blank, exclusively manufactured to specs. High modulus graphite weave a...

Built for the Hawaiian Shoreline Whether you’re scaling lava rocks to reach your favorite honey hole or wading through the flats, the new Whip Pack...

Bring your rigs to life with the Marufuji Shirasu Fibers, a premium fly tying and rig building material designed by the Japanese terminal tackle ex...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in Yo-Zuri's private line factory in Fukuoka Japan.  Made with the fin...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...