Yo-Zuri

100% Fluorocarbon leader in disappearing pink that is practically invisible underwater. Superior abrasion resistance with very low stretch and memo...

Length: 4-3/8" (110 mm) Weight: 3/4 oz (20 g) Floating

R1151 Length: 3-1/2" (90mm) Weight: 7/8 oz (25g) Floating R1152 Length: 4-3/4" (120mm) Weight: 1-1/2oz (43g) Floating

Length: 4-3/8" (110 mm) Weight: 1/2 oz (13 g) Floating

Length: 4-3/8" (110 mm) Weight: 9/16 oz (16 g) Sinking

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a f...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in Yo-Zuri's private line factory in Fukuoka Japan.  Made with the fin...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...