New Arrivals

3mm & 4mm Magic Akule Beads 100pcsLegend has it that if you're running this bead on your Akule and Halalu rig, you don't need even run a softba...

We introduced this shirt during our Grand Opening Weekend to celebrate our Hometown of Ewa Beach.  We're bringing them back by popular demand.Shirt...

New multi-purpose lid fits most 5 gallon buckets and has a large opening for easy dip net access, cutting surface, and mounting tabs for tools, hoo...

2 limited edition colorways for the Okuma Hawaiian Custom B series Whipping Rod: Pink and Sky Blue. The new model B Hawaiian Custom Whipping rods b...

2 limited edition colorways for the Okuma Hawaiian Custom B series Menpachi Rod: Pink and Sky Blue. The new model B Hawaiian Custom Menpachi rods b...

The Rechargeable Bubble Box features 4 speed air flow with pulse modes, and it can aerate up to 15 gallons of water with a quiet 50-51 decibel pump...

The ultimate protector of cork, U-40 Cork Seal takes only one coat to seal the cork’s surface and protect the cork’s natural look and grip.

Bubbles Top® Combo Universal 5 Gallon Lid with Bubble Box Aerator Fits most 5 gallon buckets (bucket not included) New multi-purpose lid has...

Bubble Box Livewell Kit Converts coolers to livewells; users choose their own cooler price point Make your own insulated livebait well Flexi...

Bubble Box® Aerates up to 8 gallons Precision motor runs + - 44 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL /...

This 10mm sling, measuring 3/8 by 30in, is designed for 3-prong spears, providing consistent propulsion during underwater hunts. Available in 3 col...

These boots are essential for Hawaii's shoreline anglers and hunters, providing stability and traction while navigating slippery rocks and terrain....

These shoes are essential for Hawaii shoreline fishermen providing stability and traction while navigating slippery rocks. Felt sole designed for ...

Hawaii Fishing standards are what we offer in our own line of Curly Tails. Colorways are designed for different conditions and can be used to targe...

All-purpose premium nylon shock leader in a wide range of sizes. Optimally balanced tensile strength. Superb knot-strength. Excellent casting. 50-m...

This fish gripper is a must-have for any angler who wants to safely and easily handle their catch. Featuring an innovative design, this gripper is ...

This compact Flashlight pushes 750 lumen on the full brightness with push of a button.  When you hold the button down for three seconds, you cycle ...

Whipping Kit includes:50 Pack Assortment of HiFishGear Curly Tails: Riot (10 Pack):  Darker profile grub for use during overcast days or murky wa...

Daiwa’s new Tournament Ballistic surf rods offered in both ready-to-hit the surf versions and to-be-finished blank versions. The three-piece, 13ft ...

Pink Label Fluorocarbon Leader – Hint Of Pink For Better Visibility And Better Line Control, 100% Fluorocarbon with Minimal Stretch and Excellent A...

The SemperSkin Shrimp skins are simple to use. These semi transparent skins can be peeled and are ready to use. 15pc

SemperFlash Glow in the Dark Baitfish Wing is a new range of winging with a combination of colored tinsels to create a realistic colored winging ma...

Semperfli Streamer Wing is perfect for saltwater and freshwater predator flies. Regardless if you are in saltwater targeting tarpon, snook, and red...