Lures

Length: 4-3/8" (110 mm) Weight: 3/4 oz (20 g) Floating

R1151 Length: 3-1/2" (90mm) Weight: 7/8 oz (25g) Floating R1152 Length: 4-3/4" (120mm) Weight: 1-1/2oz (43g) Floating

Length: 4-3/8" (110 mm) Weight: 1/2 oz (13 g) Floating

Length: 4-3/8" (110 mm) Weight: 9/16 oz (16 g) Sinking

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a f...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...