Hard Baits

. They are proven fish catchers on all types of saltwater and freshwater gamefish. From a world record catch Trevally to Big Marlin, whether you fi...

Don't be fooled by its size, this fearless little stickbait is built for heavy fishing first and foremost. Whether its casting at schools of rampag...

The lure that revolutionized shoreline surf lures in Hawaii. Foam Core Floaters:Weight: 1.25ozLength: 4-1/4"

Final size in the Ryuki series preserving the appealing action The flat yet heavy body creates a sharp action response for the heavy weight sinking...

The Hero is a heavy duty casting minnow with a pronounced rolling action and deep rattle, primarily designed to target large pelagics from a distan...

 They are proven fish catchers on all types of saltwater and freshwater gamefish. From a world record catch Trevally to Big Marlin, whether you fis...

The Chieftain is a long-casting, rear-weighted floating stickbait built for total control and relentless action. Armed with 5X tough double trebles...

This diving popper produces some serious smoke! Bring it to life with a light pop and soft sweep for a long dense bubble trail and a tight wobbling...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

All Kaku Lures are designed and manufactured in Hawaii since 1987. They are proven fish catchers on all types of saltwater and freshwater gamefish....

The Tyrant is a low effort, long casting surface popper with huge impact and sound relative to its size and weight. Pre-rigged with 5X strong doubl...

VMC 2/0 on the belly with 3/0 trailer on Wolverine Split Rings.

These Lures will be new items in limited quanities. BUBBLY 135F   TETRA WORKS JIGS TIDE MINNOW GHOST 170F

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The DT (Dives-To) series dives fast to a preset depth and stays in the strike zone longer. Crafted from premium balsa wood with optimized internal ...

All lures come rigged with split rings and 4x Treble Hooks 120SP SW Length- 120mm/4.7in Weight- 18g/0.63oz Dive Depth 1-1.8m/3.2-5.9ft Suspending ...

Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a f...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...